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Consumer behavior[ edit ] Consumers behavior Consumer behavior refers to the processes consumers go through, and reactions they have towards products or services  Dowhan, It is to do with consumption, and the processes consumers go through around purchasing and consuming goods and services  Szwacka-Mokrzycka, Consumers recognise needs or wants, and go through a process to satisfy these needs.
Consumer behavior is the process they go through as customers, which includes types of products purchased, amount spent, frequency of purchases and what influences them to make the purchase decision or not.
There is a lot that influences consumer behavior, with contributions from both internal and external factors  Szwacka-Mokrzycka, Internal factors include attitudes, needs, motives, preferences and perceptual processes, whilst external factors include marketing activities, social and economic factors, and cultural aspects  Szwacka-Mokrzycka, Doctor Lars Perner of the University of Southern California claims that there are also physical factors that influence consumer behavior, for example if a consumer is hungry, then this physical feeling of hunger will influence them so that they go and purchase a sandwich to satisfy the hunger  Perner, Consumer decision making There is a model described by Lars Perner which illustrates the decision making process with regards to consumer behavior.
It begins with recognition of a problem, the consumer recognises a need or want which has not been satisfied. This leads the consumer to search for information, if it is a low involvement product then the search will be internal, identifying alternatives purely from memory.
If the product is high involvement then the search be more thorough, such as reading reviews or reports or asking friends. The consumer will then evaluate his or her alternatives, comparing price, quality, doing trade-offs between products and narrowing down the choice by eliminating the less appealing products until there is one left.
After this has been identified, the consumer will purchase the product. Finally the consumer will evaluate the purchase decision, and the purchased product, bringing in factors such as value for money, quality of goods and purchase experience  Model taken from Perner, The price of a good or service is largely determined by the market, as businesses will set their prices to be similar to that of other business so as to remain competitive whilst making a profit  Clemons, When market prices for a product are high, it will cause consumers to purchase less and use purchased goods for longer periods of time, meaning they are purchasing the product less often.
Alternatively, when market prices for a product are low, consumers are more likely to purchase more of the product, and more often. The way that promotion influences consumer behavior has changed over time.
In the past, large promotional campaigns and lots of advertising would convert into sales for a business, but nowadays businesses can have success on products with little or no advertising  Clemons, This is due to the internet, and in particular social media.
They rely on word of mouth from consumers using social media, and as products trend online, so sales increase as products effectively promote themselves  Clemons, Thus, promotion by businesses does not necessarily result in consumer behavior trending towards purchasing products.
The way that product influences consumer behavior is through consumer willingness to pay, and consumer preferences  Clemons, This is due to consumer willingness to pay, or their willingness to part with their money they have earned.Aug 25, · Risk communication and use of social support seem almost as effective, although results may vary for health behaviours.
Professional support is a popular yet not highly effective approach to promoting healthy behaviours in patients. Introduction.
Determinants of health are factors that influence how likely we are to stay healthy or to become ill or injured. This chapter examines three key determinants of health: social determinants, biomedical risk factors and behavioural risk factors.
What strategies help to promote the health of indivduals? 1. • With changing health adolescence is the perfect time to establish and reinforce positive health and social behaviours.
• Protective behaviours are those actions a young person engages in to support good health • Risk behaviours are those that a young person engages in that.
A gateway to the strategies, policies, programs and services delivered by the Department of Health & Human Services. Methods.
After reviewing the prevalence and comorbidities among major chronic disease risk behaviours for adults and youth, we consider the origins and applicability of high-risk and population strategies to foster multiple health behaviour change.
Interventions to change health behaviours related to the Millennium Development Goals provide accumulating evidence about effective solutions. Considering the successes and failures of these interventions may help to create a better blueprint for how to identify change strategies.